From Fruit to Fantasy

The design concept focuses on surreal imagery of fruits to represent the psychoactive state induced by the cocktails. Each flavour features a fantastical depiction of its fruit, blending reality with imagination. This surreal art visually conveys the mind-altering effects, transforming ordinary fruits into extraordinary, dream-like experiences on the labels.

THE HAPPY CHIMP

The Happy Chimp is a THC-infused cocktail that blends mellow herbal flavours, designed for a relaxing escape. Inspired by Ham, the first chimp in space, this cosmic concept embodies adventure and exploration. Each sip is a small-batch voyage into uncharted taste, where surreal fruit illustrations transform flavors into intergalactic spaceships.

BRAND IDENTITY \ PACKAGING \ ILLUSTRATIONS

Process + Research

Inspired by fictional movie spaceships, I reimagined my illustration, seamlessly integrating fruit flavours. I started with sketches and refined them into detailed digital illustrations, bringing a surreal and dynamic fusion of sci-fi aesthetics and vibrant flavours to life.