"We will spill the truth" is a conceptual campaign that plays on the dual meaning of "spill." Beyond its reference to oil spills, "spill" also means to "talk" or "reveal," as in phrases like "spill the beans" or "spill your guts," which both mean telling the whole truth. This wordplay aligns with Greenpeace's mission to expose environmental harm and ties to their "We will not be silenced" message. It echoes their fight against Energy Transfer’s SLAPP lawsuit, standing firm in revealing corporate abuse despite attempts to suppress free speech.
Spilling Truth Through Art and Activism
The “We Will Spill the Truth” campaign merges art and activism with striking visuals. Fish prints mimicking oil spills symbolize environmental harm, while a fish dripping in "oil" underscores Greenpeace’s commitment to exposing corporate malpractice. The campaign inspires reflection, engagement, and action, blending impactful messaging with artistic expression.
Artistic Expressions of Activism
The “Spill The Truth” campaign can evolve into a more artistic expression, softening its activist edge. Unique prints from the campaign could be transformed into merchandise, providing supporters with a tangible way to engage and contribute to future fundraising initiatives.
Process Work + Contact Sheet
The unique fish prints were created by dipping fish in black paint to simulate the effects of oil spills on ocean life. During the process of cleaning the white tiles used for photography, a happy accident occurred, revealing mesmerizing patterns that enriched the composition, adding both visual intrigue and conceptual depth to the final imagery.