La Baguette Magique is a fictitious French artisan bakery in Vancouver, combining traditional pastry craftsmanship with modern convenience. Specializing in ready-to-bake treats it allows customers to enjoy the authentic taste of France at home. From croissants to mille-feuilles, each pastry is expertly crafted using time-honoured French techniques, delivering quality and tradition with every bite.
Crafted with Magic
The packaging design for La Baguette Magique embraces the authenticity of unbleached craft paper, reflecting the artisanal roots of French baking. Its earthy tones evoke tradition and sustainability, while the half-tone style illustrations highlight the whimsical essence, merging craft, magic and charm in every detail.
Enchanted Pastries Illustrations
My illustrations blend pastries with magical elements, crafting enchanting visuals that inspire a deep sense of wonder. This artistic approach aligns perfectly with the name "La Baguette Magique," or "Magical Wand," enhancing the bakery’s whimsical identity. These handmade illustrations beautifully depict the magical experience of baking pastries in the comfort of home.
Logo & Design Rationale
The badge-style logo is inspired by classic French designs, evoking a sense of timeless tradition and craftsmanship. The central wheat flower subtly resembles a magical wand. The lines surrounding the wheat flower mimic the distinctive pattern of a French baguette. The sparkle star atop the wheat flower symbolically links the magic of La Baguette Magique to the artisanal craftsmanship of the bakery, infusing the logo with a sense of wonder.
Process Work & Research
The pastries' conceptual names evoke whimsy and enchantment, transforming each treat into a delightful narrative. Complementing this, the halftone illustration style in monotone reflects the nostalgia of vintage French bakeries, blending heritage with artistry to create a timeless, magical identity.
