Wildernest Retreat

I took on a challenging project to brand a group of Boutique Hotels, including a main hotel and two sub-brands, each with a unique identity. This involved creating names, logos, and icons for amenities. I also designed packaging for these amenities. The goal was to create an immersive brand identity, emphasizing originality and strong concept development to enhance the travel experience. The project progressed through research, logo design, amenity development, and concluded with a comprehensive brand guide and presentation.

AWARD: 2023 RGD Design Thinkers Toronto Scholarship Winner