Typographic Love Notes for Self-Care

Infusing products with short, love-note-style affirmations creates a playful and heartfelt connection, transforming self-care into a delightful ritual. Fun, witty, and charming, each affirmation feels like a personal message. The duotone overprint design adds a minimal, sustainable aesthetic, perfectly echoing the brand’s eco-friendly essence.

THE QUEEN BEE

The Queen Bee is a cosmetic brand that infuses its product line with short, love-note-style affirmations that create a playful and heartfelt connection, turning self-care into a delightful ritual. Fun, witty, and charming, each affirmation feels like a personal message. The duotone overprint design adds a minimal, sustainable aesthetic, perfectly echoing the brand’s eco-friendly essence.

BRAND IDENTITY \ PACKAGING \ ILLUSTRATIONS

Logo Rationale + Process Work

The bee illustration, designed using only hexagons and angular lines, embodies the precision and harmony of bee hives. This geometric simplicity highlights the brand’s dedication to natural beauty, sustainability, and the perfect balance inherent in nature’s design. The Queen Bee’s crown is subtly integrated into the hexagon grid.