At Eight – Bits, Brews & Bites
"At Eight" is a fictional arcade bar and lounge situated in downtown Vancouver, capturing the essence of the golden era of retro video games. Alongside its arcade experience, "At Eight" houses a microbrewery crafting unique beer flavors. Our main objective was to create a cohesive and memorable brand identity that resonates with the generation raised on pixels and joysticks.
AWARD: 2024 Applied Arts Student Award for Brand Identity Design program
// BRAND IDENTITY, PACKAGING, ENVIRONMENTAL DESIGN
![Eight Arcade Bar](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=709,h=441,fit=crop/Yle6abQO2eSDyWyx/eight-bits-brews-bites-cover-Yg2lbqVBvytOll26.jpg)
![Eight Arcade Bar](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=204,fit=crop/Yle6abQO2eSDyWyx/eight-bits-brews-bites-cover-Yg2lbqVBvytOll26.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/eight-logo-development-A1aKkBZEZ2c1nzg2.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-13-YbNaGB29nrhWwP3g.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-8-AR0J9LvV9ZCXzWO6.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-9-mk3DjvpyG1ir9gE5.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-1-m2W4j8zrGVIez0e6.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-3-Yyvon9p2D2CMoWNv.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-2-A0xNql7W8OS19akr.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-12-ALpJvekoaNTQWVwb.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-10-m7VpL34K19tl00Rk.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-11-Yg2lbje90Di6Pk9l.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-15-m2W4jxRokgUN24wr.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-6-ALpJvexbk9F7OD82.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-14-A85pNeRxJGH0WOPG.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-5-d95pl1wrnECxLwBr.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-4-YNqJEBjN1kfebaZe.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/eight-logo-development-A1aKkBZEZ2c1nzg2.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-8-AR0J9LvV9ZCXzWO6.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-1-m2W4j8zrGVIez0e6.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-2-A0xNql7W8OS19akr.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-10-m7VpL34K19tl00Rk.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-15-m2W4jxRokgUN24wr.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-14-A85pNeRxJGH0WOPG.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-4-YNqJEBjN1kfebaZe.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-13-YbNaGB29nrhWwP3g.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-9-mk3DjvpyG1ir9gE5.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-3-Yyvon9p2D2CMoWNv.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-12-ALpJvekoaNTQWVwb.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-11-Yg2lbje90Di6Pk9l.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-6-ALpJvexbk9F7OD82.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/Yle6abQO2eSDyWyx/at-eight-5-d95pl1wrnECxLwBr.jpg)