At Eight - Bits, Brews & Bites
// BRAND IDENTITY + PACKAGING

"At Eight" is a fictional arcade bar and lounge situated in downtown Vancouver, capturing the essence of the golden era of retro video games. Alongside its arcade experience, "At Eight" houses a microbrewery crafting unique beer flavors. Our main objective was to create a cohesive and memorable brand identity that resonates with the generation raised on pixels and joysticks.

Greenpeace - Spill The Truth
// ADVERTISING + PHOTOGRAPHY + COPYWRITING

"We will spill the truth" is a conceptual campaign that cleverly plays on the dual meaning of "spill." Beyond its reference to oil spills, "spill" also means to "talk" or "reveal," as in phrases like "spill the beans" or "spill your guts," which both mean telling the whole truth. This wordplay aligns with Greenpeace's mission to expose environmental harm and ties to their "We will not be silenced" message. It echoes their latest fight against Energy Transfer’s SLAPP lawsuit, standing firm in revealing corporate abuse despite attempts to suppress free speech.

La Baguette Magique
// BRAND IDENTITY + PACKAGING + ILLUSTRATIONS

La Baguette Magique is a French artisan bakery in Vancouver, combining traditional pastry craftsmanship with modern convenience. Specializing in ready-to-bake treats and DIY kits, it allows customers to enjoy the authentic taste of France at home. From croissants to mille-feuilles, each pastry is expertly crafted using time-honored French techniques, delivering quality and tradition with every bite.

Wildernest Retreat

Wilderness Retreat is a fictitious group of boutique hotels, including a main hotel and two sub-brands, each with a unique identity. The project involved creating conceptual names, logos, packaging and icons for amenities. The goal was to create an immersive brand identity, emphasizing originality and strong concept development to enhance the travel experience.

// BRAND IDENTITY, PACKAGING

EarthSave Canada website

The project aimed to propose an overhaul of Earthsave Canada's website to match current web design trends, improve user experience, and effectively convey its mission. This was achieved through a modern, mobile-friendly layout, streamlined navigation, and engaging visuals and content. The redesign focused on expanding the non-profit organisation's outreach, boosting user interaction, and driving advocacy for plant-based living and environmental sustainability.

// WEB DESIGN, UI/UX DESIGN

Ocean Plastic Pollution
// ADVERTISING + PHOTOGRAPHY + COPYWRITING

I developed a conceptual awareness campaign for a series of posters dedicated to Oceana, the largest international advocacy organization dedicated solely to ocean conservation. Specifically, my focus was on their Plastic pollution awareness campaign, which aims to globally minimize single-use plastic. In addition to their plastic reduction initiative, the organization actively engages in research, educational programs, and advocacy for sustainable seafood choices to raise awareness about marine issues and encourage positive environmental actions. For this project, I undertook the copywriting and did the photography to enhance the overall visual, originality and communicative impact.

Recycle Moi sanitary pads
// BRAND IDENTITY + PACKAGING

I was tasked with creating and designing a brand identity, packaging, store product displays, press advertisements, and social media content for a biodegradable sanitary napkins brand. This involved conceptualizing and executing a cohesive visual language that effectively communicated the brand’s values and mission while also engaging and resonating with a specific target audience. I made sure that every touchpoint of the brand experience was consistent, compelling, and reflective of the brand’s commitment to sustainability and environmental responsibility.

Wnderlust Outdoor Outfitters

A ficticious department store that equips outdoor enthusiasts with premium gear and apparel while developing powerful connections with nature and ourselves through exploration and ephemeral moments. The project involved logo design, icons for different departments, shop signage and ourdoor banners.

// BRAND IDENTITY, SIGNAGE

THC Infused Cocktail drink
// BRAND IDENTITY + PACKAGING + ILLUSTRATIONS

The Happy Chimp is a conceptual THC-infused cocktail that blends mellow herbal flavors, perfect for a relaxing escape. Inspired by Ham, the first chimp in space, the space-themed concept symbolizes exploration and adventure. Each small-batch cocktail mix takes customers on a unique, uncharted journey of relaxation and flavor. Located in San Francisco CA, The Happy Chimp promises a cosmic cocktail experience.

Endemic birds mural series
// ILLUSTRATION

I was commissioned by the local railway company to create 8 murals representing endangered bird from the island of Mauritius. The concept required the incorporation of local flora elements and the names of the birds, with a client preference for semi-abstract and colorful illustrations. The artworks were printed to cover a wall spanning over 100m (328ft), with each illustration being 12 meters wide. I used Procreate and Photoshop to create all illustrations based on reference photos.