Gutting Truth
I developed a conceptual awareness campaign for a series of posters dedicated to Oceana, the largest international advocacy organization dedicated solely to ocean conservation. My focus was on their Plastic pollution awareness campaign, which aims to globally minimize single-use plastic. In addition to their plastic reduction initiative, the organization actively engages in research, educational programs, and advocacy for sustainable seafood choices to raise awareness about marine issues and encourage positive environmental actions.
PHOTOGRAPHY + ART DIRECTION + COPYWRITING
At Eight – Bits, Brews & Bites
"At Eight" is a fictional arcade bar and lounge situated in downtown Vancouver, capturing the essence of the golden era of retro video games. Alongside its arcade experience, "At Eight" houses a microbrewery crafting unique beer flavors. Our main objective was to create a cohesive and memorable brand identity that resonates with the generation raised on pixels and joysticks.
BRAND IDENTITY + PACKAGING + ILLUSTRATIONS
Beet Route
Beet Route is a customer-centered mobile market delivering fresh, affordable produce directly to neighborhoods. By partnering with local farmers, it fosters access to nutritious food, supports agriculture, and creates a seamless, community-focused shopping experience designed around convenience and sustainability.
BRAND IDENTITY + ADVERTISING + APP UI / UX + COPYWRITING
We Will Spill The Truth
"We will spill the truth" is a conceptual campaign that cleverly plays on the dual meaning of "spill." Beyond its reference to oil spills, "spill" also means to "talk" or "reveal," as in phrases like "spill the beans" or "spill your guts," which both mean telling the whole truth. This wordplay aligns with Greenpeace's mission to expose environmental harm and ties to their "We will not be silenced" message. It echoes their latest fight against Energy Transfer’s SLAPP lawsuit, standing firm in revealing corporate abuse despite attempts to suppress free speech.
ADVERTISING + COPYWRITING + PHOTOGRAPHY
La Baguette Magique
La Baguette Magique is a French artisan bakery in Vancouver, combining traditional pastry craftsmanship with modern convenience. Specializing in ready-to-bake treats and DIY kits, it allows customers to enjoy the authentic taste of France at home. From croissants to mille-feuilles, each pastry is expertly crafted using time-honored French techniques, delivering quality and tradition with every bite.
BRAND IDENTITY + PACKAGING + ILLUSTRATIONS
The Happy Chimp
The Happy Chimp is a conceptual THC-infused cocktail that blends mellow herbal flavors, perfect for a relaxing escape. Inspired by Ham, the first chimp in space, the space-themed concept symbolizes exploration and adventure. Each small-batch cocktail mix takes customers on a unique, uncharted journey of relaxation and flavor. Located in San Francisco CA, The Happy Chimp promises a cosmic cocktail experience.
BRAND IDENTITY + PACKAGING + ILLUSTRATIONS
Wildernest Retreat
Wilderness Retreat is a fictitious group of boutique hotels, including a main hotel and two sub-brands, each with a unique identity. The project involved creating conceptual names, logos, packaging and icons for amenities. The goal was to create an immersive brand identity, emphasizing originality and strong concept development to enhance the travel experience.
BRAND IDENTITY + PACKAGING
The Queen Bee
The Queen Bee is an imaginative brand that blends playful wordplay with purpose-driven design. Its minimalist packaging and typographic elegance highlight four core values: Buzz-Worthy Ethics (cruelty-free, sustainable), Hive of Freshness (locally sourced honey), Bee-yond Organic (100% natural), and Sweet Sustainability (eco-friendly packaging). Every detail reflects a commitment to quality, care, and sustainability.
BRAND IDENTITY + PACKAGING + COPYWRITING