Greenpeace - Spill The Truth

"We will spill the truth" is a conceptual campaign that cleverly plays on the dual meaning of "spill." Beyond its reference to oil spills, "spill" also means to "talk" or "reveal," as in phrases like "spill the beans" or "spill your guts," which both mean telling the whole truth. This wordplay aligns with Greenpeace's mission to expose environmental harm and ties to their "We will not be silenced" message. It echoes their fight against Energy Transfer’s SLAPP lawsuit, standing firm in revealing corporate abuse despite attempts to suppress free speech.